10 News Writing Exercises for Journalism Students

Essay on Will the World Really End in 2012 - 983 Words

December 21, 2012: This date has many people wondering why scientists and researchers assume the world will come to an end. Generally, everyone is captivated on the concept of the world’s execution. Hollywood even created a film based on 2012. But is the world really going to come to an end? Are we really going to die because of some calendar that is almost done? Is a giant flare from the sun going burn us all, or an enormous volcanic eruption from a super volcano going to destroy the earth? Considering how we were to have a meltdown in 2000, it is unlikely the world will end. So the talk about the world ending in 2012 could just be that; talk. However, there is scientific evidence that shows the following could contribute to some damage†¦show more content†¦5 years ago, astronomers had found a black hole in the Milky Way. Theory is that the earth will be in an exact alignment with the sun and the Milky Way, which happens once every 25,800 years. But no one knows wha t will happen when the three align; except, the Mayan’s. They believe that it could be catastrophic (Decoding The Past, 2007)The theory that scientists and Mayan’s have come up with is that when the earth, the sun and the Milky Way are aligned; the poles would shift and cause major destruction: from earthquakes to tsunami’s, and forest fires (Decoding The Past, 2007). It does sound farfetched, but there is evidence that the Mayan’s could be right for about 2012. While scientists and geologists get a better understanding of the Mayan calendar, astronomers look at the sun as another way of the world ending. Many don’t know, but the sun does have storms called solar flares. Astronomers say that the earth will come to an end, but it is unlikely it won’t be 2012; more so around 4 billion years from now when the sun looses all of its hydrogen in the center, which will then swell and swallow the inner solar system (ONeill, 2009). Astronomers state that the solar system has an 11 year solar cycle called the solar maximum, which should be peaking soon (Sibeck, 2009). The worst scenario that astronomers declare could happen; is a major disturbance that would hit the poles. The solar plasma would be emittedShow MoreRelatedSatire Essay1434 Words   |  6 Pagesnot only brings the attention on that item/idea but also shows how ridiculous it really is. This feeling is what inspires the change and without it, satire would not have been a ccomplished. If parody is used, the target of the satire is imitated in some absurd way. Some examples will do this with the object’s style; others will imitate techniques that make the audience realize how crazy and outrageous they really are. Once again this is the reason why it works, because it inspires the changeRead MoreEssay about The 2012 Dilemma and the Media966 Words   |  4 Pagestelling us how the world as we know it will end in a little more than two years, sending every viewer into a state of shock, and turning every Tivo into a doomsday prediction recorder from then on out. Now, I am all about putting out as much information about our everyday world out there for all to bear witness, but I also believe in unbiased coverage of events. For some reason television channels, the internet, and even movies have been telling the public our lives are soon to end, and I have yet toRead MoreAnsoff Matrix on Apple1170 Words   |  5 PagesMajor who was chased by agen ts of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because its a very catchy commercial, and these people were famous at this time. This would attract people to buy thisRead MoreWhat is Truth? Essay1497 Words   |  6 PagesNewton’s Law of Gravity may almost be one hundred percent definite but one cannot say that it is absolutely true - for example, what if I drop a pencil, it would fall down, but what would happen if it is released and then rises upwards. So we can’t really say anything about this law. For this law to be one hundred percent certain, we would have to know the future which is impossible. Though, we cannot say that it is false, something which is not entirely true does not automatically become false. Read MoreAssisted Suicide Should Be Legal Medical Practice1611 Words   |  7 Pagesopinions on this subject but; Is it really a question on if it’s the right thing to do? If a person is truly suffering and has no hope in getting better is it ok to end your on life; yes it is. Assisted Suicide is huge subject in our world right now, there are different types of assisted suicide but today we are going to focus on Physician-assisted suicide. Physician-assisted suicide is the act of a medical doctor who provides a patient with drugs or other means to end one’s life intentionally. AssistedRead MoreAnsoff Matrix on Apple1154 Words   |  5 PagesMajor who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because its a very catchy commercial, and these people were famous at this time. This would attract people to buy thisRead MoreOccupy Wall Street Movement1039 Words   |  5 Pagescountries wealth and preventing the ninety nine percent from prospering (The Occupy Wall Street Movement, 2012). Thousands of people organized across the United States in major cites and college campuses. To get there message heard. They sought to expose cooperate greed and unethical business practices and put an end to the unequal finan cial distribution of wealth (The Occupy Wall Street Movement, 2012). The movement was supported by democrats and was critiqued by republicans, however both parties agreedRead MoreNstp Reflection Paper1469 Words   |  6 PagesMy NSTP during this semester was quite challenging and taskful. Challenging because I am not really a patient person and I’m not that good when it comes to teaching. Taskful because there were lot of things to do and accomplish that made me tire every Saturday. On the contrary from what I had expected, it gave me fun and bit of excitement throughout. Being the Team Leader is very hard. You have to be influential enough to get your members to follow you willingly. You must have analytical skills,Read MoreWhat is child poverty, its causes and impacts? Essay1057 Words   |  5 Pagesthe community. Therefore we help those children by fundraising, to transform UK’S more vulnerable children. There are certain people who live in poverty these are, families and children alone parents, also people with disability problem. (Barnado’s, 2012) online There are much causation why people are poor because they lack both income and wealth, and lack human capital such as education and health. There are 4million people living in poverty with children between ages five to teenage, manyRead MoreThe Underground Economy Concerning The Illicit Sales Of Organ Retrieval Services Essay1658 Words   |  7 Pagesthe benefit not equaling to the value or the accommodations promised. The events happening, in foreign countries, affect the world and beyond because trends set standards not just where they begin, but who benefits. The correlation is if it sounds good and looks good, then why not tries it and reaps the perks. One particular scenario, which is causing such a trend in the world, is the selling of organs for money, which never in a million years will equal to human life. The game is to prey on the weak

Essay on Violent Video Games are the Root Cause of Youth...

Technological advances have engineered many new forms of entertainment, one of the most popular being video games. Video games have come a long way since they were first introduced to the mainstream audience during the 1960’s and 1970’s and have drawn a large amount attraction among people of all ages and culture. However it wasn’t until the Play-station was released that violence became a concern to parents and politics. The level of violence in video games have been in a matter of controversy dating all the way back to the classic games like Pacman and Space Invaders and with the advancement of technology, eventually pushing into more modern and realistic games like Grand Theft Auto 5 and Call of Duty: Ghosts. These games are evolving†¦show more content†¦The experiment involved the use of a Bobo doll. The doll is an inflatable clown that is in the shape of a punching bag. The experiment started off with several children watching the first video of an adult hitting the Bobo doll with kicks, punches, weapons, and even toy guns and the second video of an adult playing with toys while ignoring the Bobo doll. According to Kutner and Olson (2008), â€Å"Children were more likely to be violent towards the Bobo doll after seeing the acts portrayed on film by the adult.† As a result, when young kids observe violence tend to be more aggressive and hostile. Since violent video games teach children to be violent, aggression will no doubt increase. Following, addiction surrounding video games is becoming an increasing problem as well. The youth play continuously, obsessively and in some way believe and perceive the virtual world as more pleasing and attractive than the real world, and as a result they should be banned. Richard Falzone (2008), MD, a child psychiatrist met a child who had an addiction with video games. He stated: â€Å"I’m seeing a fifteen-year old boy who has been hospitalized for depression and for cutting hi mself. He’s bombing out of school, not because he couldn’t cut down on the time he spent playing World of Warcraft. He wouldShow MoreRelatedViolent Video Games Cause Violence : Cause Of Violence And Video Games1377 Words   |  6 PagesBlame Game Statistically, 2017 has become the year with second lowest crimes rates since 1990, assuming there isn’t a big resurgence in violent crime between now and the end of the year (Bump). However, violent crimes continue to be a problem in modern-day America. Many have sought out to find out the root of these crimes and what causes them, and as a result, many different things have been cited as a cause for violence. Violent video games are said to be a possible source of aggression in teensRead MoreEng 1011630 Words   |  7 PagesViolence in Music Videos and Music Lyrics has a negative impact on children. Music videos that expose profanity and sexuality are inappropriate and leave a negative impression on young children. Violence in music videos can cause health problem. Music videos that promote negative lyrics are affecting young children. Music lyrics with vulgar languages affect the development and well-being of young children. For example, the study author (Stone, 2 009) found â€Å"that music with explicit referencesRead MoreThe Media Violence And Aggression1069 Words   |  5 PagesLiving in a world full of crime and violence, people begin to wonder what the cause of the violence is and how it can then be prevented. Unfortunately, there is not a single root cause that can be found when people attempt to decipher why children are deciding to bring guns to school and murder their peers. Some may believe that it was influenced by being exposed to a hostile family, violent films, or gory video games. Although sometimes this might be the case, a lot of the time it is not as blackRead MoreMedia Violence and Its Effect on Children Essay1112 Words   |  5 Pagespopularity of violent video games and television programs. However, as these violent video games and television shows are creating their own place in our society, the reports of violence among children are escalating. This correlation has been studied extensively in the scientific communit y in an attempt to discover whether media violence does negatively impact children but there has yet to be a consensus. There is a split between those that believe that children are becoming more violent because theyRead MoreEssay on Life is Not a Video Game1698 Words   |  7 PagesVideo games are probably the most asked for present when a child sits on Santa Claus’ lap at Christmas time. They are, in all probability, what kids ask for when they make a wish while blowing out the candles on their birthday cake. The latest installment in the Call of Duty video game franchise, Modern Warfare 3, reached record sales of $775,000,000 in five days (Tito). At sixty dollars each, that means that this game is present in approximately 12,750,000 homes worldwide. Although the gaming industryRead MoreVideo Game : The Cause Of All The Worlds Violence1265 Words   |  6 PagesMelo-Thaiss CUL120YA 18 March, 2015 Video Game – The Cause of All the Worlds Violence Every few years when an unfortunate school shooting takes place in North America, we see headlines all over the news about how violence in video games were the cause of these incidents. The troubled person or persons who performed this act played video games. The media and outraged parents around the world, use games like Grand Theft Auto or Call of Duty as the scapegoats of the video game industry. However today, currentRead MoreVideo Games and Their Role in Violence and Bullying Essay1374 Words   |  6 Pagesalike both say that the reason their youth and children are showing these attitudes is the violent, mature video games that the children play on their media device. However, many people say that there are other reasons that children show aggressive behavior and why they become bullies to other children. I believe that there are other reasons than video games that cause a child to become disobedient and unruly. There are many studies that show that video games are not the re ason behind the youth’sRead MoreThe Columbine Tragedy1110 Words   |  5 Pagesthe Columbine tragedy, thus prompting communities to take additional safety precautions with their youth education system. There are many inquiries on what type of violence is most common, often narrowing down on gender, ethnicity, and environment. Violence itself can be defined as a deliberate act, serving no legitimate purpose, which has the possibility of reasonably harming another person. Violent behavior is often associated with the cultural environment and class status of an individual. TheRead MoreYouth binge drinking1621 Words   |  7 Pagesï » ¿To what extent is youth violence, crimes and anti-social behaviour linked to youths binge drinking. Binge drinking can be defined as an excessive consumption of alcohol within a short period of time to get drunk. This essay will focus on how youth violence, crime and anti-social behaviour is linked to youths binge drinking. It is widely known that the youths in United Kingdom start drinking at an early stage of their lives. Talbot and Crabbe (n.d.) state that â€Å"government statistics suggest that†¦Read MoreEssay on Media and Violence2666 Words   |  11 Pagesdifficult to define (Gauntlett, 2001). For example using abusive language can been seen as an act of violent and aggression to some, but to others may not view it as actual violence as there has not been any form of physical contact. A researcher will also have to look at the context in which the act of violence is acted upon, for example a pillow fight and punching some are both forms of aggression, yet they are interpreted differently (Boyle, 2005). One way violence can be defined is an act when

Carols Gambino Free Essays

Carlo Gambino was born on August 24, 1902 in Palermo, Sicily. His family had been part of the Honored Society, for centuries. A brotherhood that used codes of honor and millions of Italian Liras to control thereown destiny and free them from repression. We will write a custom essay sample on Carols Gambino or any similar topic only for you Order Now Only 5’7†³ and with a prominent hook nose that gave him caricature, Carlo was respected and tough, and not afraid to confront those who owed money to the Honored Society, carrying out orders with a charismatic ruthlessness that was soon noted. Gambino was â€Å"made† or inducted into the Society on his 19th birthday. At age 19 in November 1921, using his family connections from his mother’s family, the Castellanos, who were already established in New York, Gambino left Palermo, Sicily for America. He was smuggled aboard a freighter among crates of wine, olive oil and anchovies that anchored at Norfolk, Virginia. Never becoming a citizen of the United States,Carlo was on the rise to the top of one of the most powerful American Families. Carlo began as an enforcer for the local Society chieftain, Don Vito Cascio Ferro. Carlo would have been happy to remain in Sicily and succeed Don Vito, but the atmosphere of the rise of fascism under Vito Mussolini made it difficult for the Honored Society. Mussolini declared publicly â€Å"he would break the organization†. He worked during the era of prohibition for the Castellano family as a rum runner, a driver and sitting shotgun, eventually moving to another family working for Joe the Boss Masseria’s bootlegging racket. Masseria’s rival was Salvador Maranzano. Carlo joined forces with Lucky Luciano to better serve their enterprises. Luciano wanted to oust both Masseria and Maranzano. On April 15, 1931, Masseria was murdered while at a meeting with Luciano at a Coney Island restaurant. Luciano joined with Maranzano, as the new bosses. Maranzano was shot and stabbed to death in his New York offices on orders from Luciano. This left the door open for Luciano to become the top boss. Luciano divided up the New York turf that turned the Society into a business commission, with each family getting an equal vote. Gambino was assigned to Vincent Mangano, who controlled the Brooklyn wharf. At 29, Carlo was named a capo of his own crew. He brought in Paul Castellano as his aide. Gambino married his first cousin, Paul’s sister, Catherine Castellano, in 1932, at age 30. They raised 3 sons and one daughter, living in a modest row house in Brooklyn. Although it was modest, it was elegant and expensive and it stood out among the other â€Å"modest† row houses. His only real evidence of vanity was his license plate on his Buick, CG1. In 1933, with Prohibition lifted, Gambino moved contraband liquor, selling alcohol without paying government taxes. He was arrested and charged with tax evasion, but he was able to beat the rap, released with a suspended sentence. Gambino invested his profits in a business that was low-key and taboo, running â€Å"Gay Bars† for homosexuals. In 1951, Gambinos boss Vincent Mangano mysteriously disappeared and Albert Anastasia, a vicious killer, took over the family, leading many to believe he had ordered Mangano’s killing. He organized Murder Inc. , which some say never existed. Crime Inc. was supposed to be Anastasias hit squad to keep the families in order. He made Gambino his under boss in 1956. Anastasia was murdered on Oct. 25, 1957, while he was getting a shave at the Park Sheraton Hotel in midtown Manhattan. With a hot towel on his face, two gunmen rushed in and shot him to death. On that day, the Gambino dynasty began. In 1962, Gambinos eldest son Tommy married the daughter of rival boss Thomas Lucchese. Gambino was Shrewd about FBI surveillance, speaking little during meetings and devising a code to discuss business. Carlos illusive behavior drove the feds crazy. He was deliberately illusive and low profile, dressing down and refusing comments to reporters during brief encounters. In 1969, the Gambino Family had over 25 crews with more than 950 men. Carlo was close to Vegas star Frank Sinatra, who did not run from associating with the Gambino family. New York City police, kept a car parked in front of Gambinos home, That was marked â€Å"Organized Crime Control Bureau. † He was under constant surveillance. It was in 1969 that a Gambino crew member, John Gotti, was arrested for hijacking a truck. Carlo Gambino was charged the same year for masterminding an armed robbery truck hijacking. The case was delayed over and over again. In 1971, his wife Catherine died of cancer. Carlos was also in bad health. The loss of his wife was devastating to him. The Feds tried hard to deport Gambino to Sicily. Gambinos doctors proved he had heart trouble and would never be able to make that trip. When the feds were ready to finally deport Gambino, his family, aware of Carlos health, bought off two powerful but always unnamed US Senators, to allow him to remain in the United States. They were to be paid $25,000 a year each for life, if the deportation order could be stopped. It was. How to cite Carols Gambino, Papers

Comparison the difference between eastern and western advertisement free essay sample

With the fast development of globalization, economical communications become more frequently, which brings more inter-cultural advertisements. The purposes of the commercial advertisements are to persuade customers to buy those products and to earn great interests trough describing the products lively and specifically. English, as the most wildly used commercial language, becomes more and more popular. But many companies often pay little attention to the cultural differences between Western and Eastern countries. Most of them just translate their source language advertisement to English, and the result of this consequence is that most of the foreigners cannot understand the meaning of the advertisements; even they will misunderstand the information of the advertisements. Advertisements should adapt to the customers’ minds and meet consumers’ needs. In order to enlarge the abroad markets, businessmen also need to think over the culture background and know the thinking pa tterns of the advertisements and use the powerful impact of the apt advertisements to earn the interest. Nowadays, the world is filled with large amount of information. Anyhow, not all the information could leave deep expression on people. What advertisers should do is to introduce the commodity to the customers by all means and persuade them to purchase the commodity through advertisements. What kind of advertisement could attract the public? What kind of advertisement could help the manufacture gain more profit? What kind of advertisement could be accepted by western people? What kind of advertisement could be accepted by eastern people? So being aware of the thinking patterns of the Western and Eastern ads are of great significance. The aim of this paper is to make comparison between the different thinking patterns of the western and eastern advertisements. â… ¡ The Characteristics of Eastern Advertisements In China, people are deeply influenced by Confuciusian. China nation has regarded nature and human as one harmonious unit, not as separate pieces.  China has a long history, of which advertisers tend to make good use to narrow the gap between the products and consumers. For example, the advertisement of Wahaha beverage saysâ€Å"Ã¥ ¤ ©Ã¥  â€šÃ¦ ° ´Ã¦ ² Ã§Å¡â€žÃ© ¾â„¢Ã¤ ºâ€¢Ã¨Å' ¶Ã¯ ¼Å'Ã¥ ¨Æ'哈哈çŸ ¿Ã¦ ³â€°Ã¦ ° ´Ã¨Å' ¶Ã© ¥ ®Ã¦â€"™â€ . This advertisement makes people feel the Wahaha beverage out of ordinary, but holy and mysterious. So this ad elevates the reputation of the product to some extent and arise the consumers’ desire to buy this goods then achieve the Chinese also have the psychology of hearing nice words, so from Chinese ads many nice words could be seen, such as longevity, happy life forever, good salary, healthy body etc. And eastern people are declined to express emotion in the euphemism tortuous way, which is affected by Confucian ideas—modest and conservative. Chinese culture prefers to family peace and harmonious, this would be connected with the long history and the self-sufficiency family’s economy. People should respect the aged, take care of the youth, and keep good relationship with the relatives, and have the responsibility to help those who are in trouble. For example, in China, there is a popular advertisement â€Å"Parents don’t receipt gifts this year. They just accept naobaijin(ä »Å Ã¥ ¹ ´Ã§Ë† ¸Ã¥ ¦Ë†Ã¨ ¿â€¡Ã¨Å â€š æ” ¶Ã§ ¤ ¼Ã¯ ¼Å'æ” ¶Ã§ ¤ ¼ Ã¥  ªÃ¦â€ ¶ è„‘ç™ ½Ã©â€¡â€˜) † . This is a symbolic advertise in China: when the most important festival—spring festival is coming, in order to show their filial piety, children would like to buy many presents to their parents and grandparents. But which is the best choice among so many goods in th e mall? This ad just meets the important psychology of Chinese consumers, for which this product has a good sales. There is another important characteristic of eastern advertisement—advertisers often use certificates and honor as a tool to attract Chinese consumers. Chinese customers trust in authority very much, such as IS9001 international quality certification system or China famous brand. Those certificates and honor don’t just represent the current quality but the future quality assurance. Owing to this reason, advertiser often put these certificates on the obvious place to evoke customers’ trust. Besides, official laws and regulars give some restricts to the advertisement language. Chinese laws stipulate that ads language be truthful and standardized, any contents about gender discrimination or ethic racial differences or breach of socialist civilization would be forbidden. A female movie star from Taiwan is a spokesperson of thermal protective suit lately. But official don’t allow this advertisement being screened, because the female star is too sexy. At  last, quoting the ancient idiom or phrases is another feature of Chinese advertisement. In many Chinese alcohol advertisements, we can see actors and actresses wearing ancient China style clothes, tasting the alcohol and reading the poetry. This is a symbolic image that appears in the ancient China. â… ¢ The Characteristics of Western Advertisement In contrast with eastern world, western culture insists the pluralistic, which emphasizes varieties of the world and self-development and freedom. So western culture encourages people to conquer the nature and pursues self-character. Advertisements owning these features can seize customers’ purchase. The ad slogan of IBM is a symbolical oneâ€Å"no business too small, no problem too big†. This slogan gives customers an expression that IBM Corporation could deal with any problems. This spirit conform to western value system, and could arise the same feeling that people is the master of the world. The similar slogans include the ad of Nike—just do it. Western advertisements tend to use the strong and direct marketing strategy, and regard a product of the â€Å"immediate results† as a selling point. For example, â€Å"go and get it at once†,â€Å"buy it†,â€Å"fit it well†,â€Å"take action right now†,â€Å"call now†etc. is the common use in foreign ads.ï ¹ Ã‚ ²Ã¯ ¹Å¾ What’s more, western ads describe the product in a direct way and choose the brief words. The slogan of Nestle coffee the taste is great is so classical that Nestle Corporation use it as the permanent slogan. This slogan just expresses the true inner feeling after drinking Nestle coffee, which people accept its direct expression, and which is the point where it is popular and classical. Of all the European and American values, individualism is probably the most basic. They take more emphasis on independence and individualism. So advertisers would like to attract customers attention trough the contents that trough individual efforts to get success in career and increase of social status and material wealth and that display personal characters, ideas, and humor. ï ¹ Ã‚ ²Ã¯ ¹Å¾Another feature of the western ads is that they won’t honor any identification certificates. Western customers would like to trust themselves to purchase the commodities, not rely on the certifications or honor. â… £ Analysis of the Elements of these Differences Take the advertisements of the Toyota Corporation as an example. The slogan of Toyota in the US is â€Å"Not all cars are created equal†. People who know the history of America will understand the first sentence of â€Å"the Declaration of Independence† is â€Å"all men are created equal†. Toyota uses this method to express that the cars of Toyota have better quality than other cars. But when Toyota corporation began to sell cars to China, it changed its slogan—â€Å"è ½ ¦Ã¥Ë† °Ã¥ ± ±Ã¥â€° Ã¥ ¿â€¦Ã¦Å"‰è · ¯Ã¯ ¼Å'æÅ"‰è · ¯Ã¥ ¿â€¦Ã¦Å"‰ä ¸ °Ã§â€ °Ã¨ ½ ¦Ã¢â‚¬ Ã¯ ¼Å' which was applied mechanically an Chinese common saying and were accepted easily by Chinese consumers. There are many elements leading to the different use of the ad languages, such as history, moral rules, environments, religions etc. In a word, it is cultural differences. Language and culture are inseparable. Language is a part of a nation’s culture, from which we can see some symbolic characteristics of this nation; in another hand, culture is the origin of language, which takes great influence and restrict on the language. So a philosophy idea, thinking mode of race, the cultural mental state, moral concept, life style, customs and habits, social system, religion and faith†¦etc, will produce a function to the advertisement language by all means. No matter how the advertisements develop, advertise still covers these influences. Each advertisement has its trace of its native national culture. Owing to the differences of the eastern and western world, the choice of words, the style and the form and the content of the advertisements are very different. â… ¤ Conclusion It is said that, â€Å"While in Rome, do as Rome dose.† This sentence is also useful for advertisement. Take the culture differences into account; know what kind of advertisement content being accepted easily by people from different environments. Only to make the customers have cordial feelings could the products be popular and gain large profits. All successful advertisements are made according to the local culture, including the national culture and advertise culture. There are too many differences between western and eastern cultures. If producer don’t pay attention to the differences of the cultural features, the deal will be fail at last in any cases. It is the truth that a successful advertisement can bring large profit; meanwhile, an unsuccessful advertisement may cause the huge lost of the company and the whole country.

Dolla Lets Make a Toast free essay sample

Dollar Make a Toast Redbrick Anthony Burton II, better known by his rap name Dollar was born on November 25, 1987 In Chicago Illinois. He was born as a twin but his brother ended up dying during birth, leaving him the only boy with two sisters. In 1991 his father moved their family to Los Angles, California for a new life but noticed that times were tougher here than In Chicago. When Dollar was five a big tragedy occurred In his life when his father committed suicide by shooting himself in front of him and his sister Divinity.After his fathers suicide his mother decided to make a move down to Atlanta, Georgia to create a new life for her family. But again financial burdens occurred and by the age of ten Dollar had to help support his family, even if that meant breaking the law. Still through all the struggle he had one dream, and that dream was to become a rapper. To pursue his dream he started writing raps In his elementary school classes. One of my favorite rap songs ever, Make a Toast is the second and final single from rapper Dollars debut album A Dollar and a Dream.The song was produced by Julian Banquet and has an upbeat, triumphant feel to it, even though Julian Banquet Eng the background vocals on the chorus he was not given any credit for being in the song, other than being the producer. Make a Toast is from the twentieth century, it was officially released to radio and tunes on November 4, 2008, but the song had been leaked to the internet long before its official release. The song is three minutes and fifty seconds long and also features the best rapper alive Ill Wayne. It was a very popular song topping off on the U. S. AP charts in 2008 at number seventeen (Wisped). The pitch of a song Is the frequency of the vibrations In a note. When Make a Toast starts the beat has a high pitch, with the song beginning with a ding ding ding sounding beat. This is probably to give the song a sound to get the listeners attention, to kind of set it apart from other rap songs with more of a basic sounding beat. Then at thirty-eight seconds into the song when the chorus ends and when Dollar starts rapping the beat gets a much lower pitch. Then a thumping sounding bass continues through his lyrics. When the song gets to a minute and twenty-seven seconds Ill Wanes part begins with a more of a higher pitch, this is to set his section of the song apart from Dollars. Then after his part the chorus repeats with the same beat that last throughout all of the chorus sections of the song. The last part of the song begins with Dollar rapping, once again this begins with a beat with a high pitch, to set it apart from the chorus. The tone color Is very bright because the song has a faster beat than most songs. Also the lyrics are sang pretty quickly which always has your attention.Vibrato, or changes in pitch, occur quite frequently throughout the entire song. These changes happen during every chorus, every time Dollar, and when All Wayne start rapping, which forces their parts stand out from the chorus. Ill Wayne uses an auto-tune effect during his part, which gives his voice vibrato because it can change the pitch of his vocals. Went into this song. The intonation is absolutely perfect, it seems like everything connects together in this rap song. It seems like the lyrics intervene very well to the rhythm of the beat.All three singers in this song are amazing on how they can rap to the exact same beat and not get out of tune with their singing. The connection from Dollar singing his lyrics to when Julian Banquet starts the background vocals is put together perfectly because there are no weird pauses or anything like that. This is in the chorus right after when Dollar says Make a Toast then Banquets part comes in the background when he says Whoa Oh. Rap singers are absolutely amazing in the way they can hold their breaths for so long and Just sing.Thus, the phrasing, or a musical sentence which usually last until the singer takes a breath, are also very long. This is one of the major reasons I like rap music because they sing a ton of words without taking a break and making the song boring. During this song the only time Dollar or Ill Wayne make a pause to take a breath is after their singing, when the chorus is Just about to begin. This is the only time there is a split second of pausing in between the vocals. The melody in Make a Toast is pretty much the same throughout the entire song.It would be conjunct because the pitches are close together and relatively have the same sound. It is legato because when the beat repeats it is smooth and connected. Most of the newer rap music is like this because the beats are made on a computer and not by instruments. That means that the beat can play over and over and sound exactly the same every time. Most of this song is monophonic, because for almost all the song there is only one arson singing at a time. All three of the singers sing to almost the same rhythm, Just a few changes to the beat when each person starts their part.But every time the chorus is sung part of it has a homophobic melody. This is because right after Dollar say Make a Toast Julian Banquet is in the background saying Whoa Oh. This is considered to be homophobic because their are two people singing at the same time, but they are both in sync with each other and are singing to the same rhythm. I think Make a Toast has a consonant harmony, because I like the lyrics to the Eng and the I enjoy listening to the beat. But then again I pretty much only listen to rap music, so it is the genre of music that I like.So when a new song comes out by an artist I like nine times out of ten I am going to like the song because an artist I enjoy listening to sings it. I also know that someone older in age, around forty and up, would think Make a Toast has a dissonant harmony. And this is mostly because rap music is not the style of music they like listening to. In example, my father would listen to this song and say this song is terrible please turn it off, this shot off it hurts y ears! And I believe this is because he grew up to, and still listen to classic rock, so he will never enjoy the fast beats of hip-hop music. This song, Just like most rap songs, has a fast tempo, which makes this genre of music stand out from the rest. The tempo of this song is allegro, because the beat and the vocals are sound fast. Its only allegro because Vie heard rap songs that are a little faster, but by no means is this song slow. The beat starts from the beginning and Just stays fast until the songs over. The musical dynamics, or the loudness or softness of a musical composition of ere loud beat, and a lot of thumping bass in it, so Dollar and Ill Wayne had to rap loud to be heard.The only time where the music softens up is at two minutes and twenty-five seconds into the song, when Julian Banquets part begins. Here the dynamics change to mezzo forte, because he is not singing too loud or too soft. The formal structure for this song is rondo, because it does not have the normal two or three part form. The vocals are in an BACKED style. The chorus in this song is represented by the A and the verses are the BACKED. This song, Just like most rap songs, does not have a key. A key is the concept of interrelated chords based on the notes of the major and minor scales.The key is indicated at the beginning of each piece by means of a key signature. There was nothing indicated at the beginning of this song to indicate a key. I think this is because the beat of this song was computer generated. Then a tragedy occurred on May 18, 2009 when Dollar was shot outside of the Beverly Center mall in Los Angles. Dollar Just finished eating at P. F. Changes with his brother Scrap Deletion and friend DC Shabby, and was waiting outside in valet for his car when the shooting occurred. Aubrey Louis Berry was the man who shot Dollar ND fled the scene of the crime.Dollar got shot four times, three times in the back, and once in the bicep. He was rushed to the Cedars-Sinai Medical Center which was only a few blocks away, but soon after died from his injuries. Berry was later found not guilty of first degree murder. Even though Berry brought the gun to a business lunch at the mall, where the two men spotted each other and exchanged words in the valet area. Berry pleaded not guilty to all charges, and testified in court that he acted in self defense, saying twenty-one year old Dollar threatened to kill him and that he believed he had a gun.Berry and Dollar reportedly were involved in a fight at an Atlanta strip club Just a couple of weeks before the L. A. Shooting. Berrys attorney, Howard Price emphasized the self-defense angle, saying Burtons music and online videos were examples of his supposed gang ties. Prosecutors tried to make the case that police never found a weapon on Burton, and that the musician was shot in the back as he tried to flee. But they could never convict Berry because they believed that the rapper Dollar did have a gun on him when he was shot but one of his friends took it off him after he was shot (Man Charged With Dollars Murder).

Untitled Essay Research Paper WyrdThis essay will free essay sample

Untitled Essay, Research Paper Wyrd.This essay will discourse the novel wryd. It will research some of the constructs that are found in the novel and effort to widen the issues to a point at which they become more clear, and turn out the averment that, merely as Wyrd is a fast moving narrative that spans continents and ages, it is a novel of ideas.Wyrd was, in length, a short to medium novel that was written by Sue Gough. Briefly, it was the narrative of Berengaria, Saladin # 8217 ; s girl and married woman of King Richard. After her hubbies decease, she was moved to a Gallic nunnery with her servant and boy, the prince ( incognito ) . There she kept an explicit and wise journal, entering the events in her life. She founded a healing order, and invented a liqueur that was surprisingly popular among the small town common people. She continued to pattern Viking faith in elusive ways, and encouraged religious openness, as opposed to the dogmatic instructions of the clip, enthroning assurance and a sense of worth in her fellow fans. We will write a custom essay sample on Untitled Essay Research Paper WyrdThis essay will or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, she was plagued by her evil anti-thesis, the Abbe De Ville, who encouraged her boy to fall in in a # 8216 ; kids # 8217 ; s fight # 8217 ; # 8212 ; and unwise and unsafe spiritual March. Pat, her boy, was finally sold as a slave in the in-between E, but the Abbe did non cognize this and told Berengaria the # 8216 ; intelligence # 8217 ; of his death. Unable to get by with such a disclosure, she died and was entombed, as a ma, with her book beneath the priory. Found by two archeologists in modern times, her book was recovered and her grave destroyed. Sent to a group of Australian adult females ( in order to maintain it out of the claws of the modern De Ville, Professor Horniman ) , the book found it # 8217 ; s manner into the custodies and bosom of Trace, a street child from Sydney, come North as portion of a modern kids # 8217 ; s campaign. Unwilling to return to the slums of Kings Cross, Trace had found her manner to the adult females # 8217 ; s places and beguiled herse- low frequency of them. To reason the narrative, Professor Horniman attempted to steal the book, and it was destroyed. All of this was spoken by one Dr Renouf ( a possible hereafter Trace and modern twenty-four hours Berengaria ) , in an effort to pull together the warring cabals of the in-between east.One of the most primary subjects in the book, evident even in the sum-up, is the repeat of events: return and echoing of past events and people. The adhering togss of clip, so to talk, are changeless and absolute: even in different times, the same forces are still at work throughout the novel. The degree Celsius alteration of scene is incidental, and the characters are a changeless equalling force. The kids # 8217 ; s campaign, the constructs of war and peace, good and evil are all tied together in the secret plan, past mirroring hereafter. However, another subject that is of import is the power of the open ( * # 8211 ; wyrd, the space Viking runic letter, is the runic letter of # 8216 ; possibly # 8217 ; ) , and the results are different # 8212 ; Professor Horniman was defeated, De Ville was non. Although this lone lead to Horniman # 8217 ; s licking, it was significant, and the cosmic superbeing could hold turned to favor the powers of # 8216 ; good # 8217 ; ( Berengaria, Trace, the Wyrd sisters/the three adult females ) or # 8216 ; evil # 8217 ; ( De Ville/Horniman, war, etc ) . The hereafter is simply a continuance of the past, but events may be replayed. Change merely occurred with regard for the hereafter, the yesteryear remained stained, but was a valuable lesson. The repeat of events occurred chiefly because lessons of the past were ignored, and present alterations are the force behind the it # 8217 ; s surcease. The clean runic letter, the open hereafter, the last, blank page in the old Queen # 8217 ; s diary, are all a agencies by which these events can occur: alteration and geographic expedition of possibilities is critical to let continuance. Who controls the past controls the degree Fahrenheit uture merely in that the yesteryear is portion of the present and the present is what controls future events.Another subject, discussed chiefly in the book # 8217 ; s womens rightist undertones, is one that is to a great extent dianoetic of the regulations of society. Religious tenet, meaningl ess legal Hagiographas, unwritten regulations puting different people in state of affairss beyond their control, and the construct of elitism # 8212 ; our category system, are all discussed, if briefly, in the texts. Non conformance was all but preached: it clearly stated that the regulations of society, the Torahs we make for ourselves, are non compatible with the demands of the people. Religious Torahs were obeyed to the missive in the chief clip frame and our ain, to a lesser extent because times have changed: Berengaria was a nun, and De Ville was an Abbe. The Torahs that govern Christianity are largely good, but intercession on the portion of the church, frequently with the best of purposes, can take an uneducated and oppressed society ( like that of, say, mediaeval England or France ) into ruins. In the novel, Berengaria was seen to actively opposed regulations she thought were # 8216 ; incorrect # 8217 ; , and refused to subject to the system: a ego perpetuating autarchy, in which the supreme power lies in the ability to bluff and drop the ball through state of affairss, and maintain a crowd entertained. Her major disadvantage, at least at that clip, was the fact that she was a adult female: strong, intelligent and a leader, yes, but bing in a clip and world that did non judge a individual by such qualities. Power in our society is driven by corruptness, in many instances, and hope for the hereafter lies in the powers that be. The same was true, to extremes, in Berengaria # 8217 ; s clip, but her cognition and personal appeal were non about to be bound by half-truths and prevarications ( the prevarications seeded by her clip # 8217 ; s power system ) . In any clip and any system there are the high, the center and the low. The purpose of the high is to remain at that place, the center want to acquire at that place, and the low privation to last. With a few exclusions, a system that acknowledges and works with this societal and economic hierarchy is one that allows for really small personal growing: true now and so. Her system and ours are clearly corrupted by this and the novel clearly demands that we do something about it. The unwritten, unknowable hereafter is a powerful force here: the hereafter is the right topographic point to flight to.Another powerful and repeating issue is that of cognition: it # 8217 ; s power, importance, and ultimate truths. Learning and self mending are of import factors discussed by Berengaria in her life and Hagiographas, factors that affected people in many different ways. She understood the importance of apprehension and wisdom and shared it with others, who gained those qualities and shared it with others # 8230 ; ..etc. Learning is a mighty influence that can mend lesions and dispersed enlightenment. In many ways it is the lone force by which to contend corruptness, but seeds must be planted. The complete amalgam of cognition discussed in the novel is contained about entirely in Berengaria # 8217 ; s book, which planted it # 8217 ; s seeds in many ways. It shared it # 8217 ; s message of mending and medicative traditional knowledge with nurses and other assorted therapists ; it shared it # 8217 ; s cognition of love and spiritualty with the emotionally hermit, promoting growing and healing ; it shared it # 8217 ; s artistic beauty and cognition of the miscellaneous admirations of our planet with the artistically inclined, heightening their lives and through them: ours. The construct of the hunt for the ego is another invariable in this novel: people with no individuality grow and learn to go their ain individual, alone and independent: through cognition. It is through cognition and apprehension that peace can be won: the hope lies non merely in the unknown but in the ability to do it

Shrek Essay Example

Shrek Paper Shrek is a comical animated fairytale based variously on literary archetypes and Disney-esque tropes. However, this fairy tale theme has been subverted using numerous presentational devices throughout the film, in many different ways. I am going to explain thoroughly how this is revised and shown in the film. At the opening of the film, the audience is led to believe that this is different than a traditional fairy tale. It starts off with an old distinguished story book, opening to reveal a traditional style fairy tale. The historic style of font, picturesque illustrations, and general gentle setting, lead to the preconception that it is another archetypal tale. With the traditional story book phrases, such as Once upon a time and conventional storylines such as The princess was locked in the highest room of the tallest tower, awaiting true love and true loves first kiss. Near the end of the short fairy tale, a large green hand rips the last page out of the book. Comically implying he used the page as toilet paper, based on the mise en scene and editing of Shrek emerging from an outhouse after tearing out the page and the sound of diegetic flushing. We will write a custom essay sample on Shrek specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shrek specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shrek specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This kind of behaviour would not be shown in an archetypal fairy tale, leading the audience to see this is not the type of story they were expecting. The main character, Shrek, is an ogre. This is a clear subversion of a fairy story, as the main character, or hero, tends to be a handsome prince. It is also a subversion of his character as traditionally ogres are brutal, cruel and most importantly, of evil temperament. However also in the beginning Shrek is seen behaving in a human fashion. His habitat is quite homely and domesticated and is even shown performing a human cleansing ritual involving brushing his teeth and even having breakfast. This immediately alerts the audience or at least makes them suspicious, that Shrek must surely be a positive character as he is acting like an approachable human being and not a man eating ogre. However, a little later in the film, Shrek is seen confronting a gang of villagers who are trying to ambush him at his home. Suddenly his character seems a lot more sinister, as he uses traditional archetypal ogre threats, (such as Ill grind your bones to make my bread). But instead of carrying out his threats, he simply tells them to run away. Then terrifyingly roars in the faces of the villagers. This is shown by a close up of Shreks open mouth with food encrusted teeth. This adds to the traditional image of a disgusting ogre, unlike the humanised character we saw in the first scene. The two different sides of him revealed here show that he is a conflicted character. Torn between acting like a traditional ogre and a human character, these parallel images are reflected throughout most of the film. The presentational devices used in this chapter of the film help show this subversion as traditionally an ogre would not show any human characteristics at all and would not doubt the content of his own nature. During his travels, Shrek is introduced to Donkey. They meet when Donkey is pursued by a gang of soldiers and Shrek scares them away. Donkey is grateful and begins to chat to Shrek in a friendly manner. Shrek clearly struggles with the idea that someone does not judge him as a traditional ogre but as a human. Shreks character is more aggressive towards Donkey as he evidently doesnt know how to deal with the situation. This again shows Shreks conflicted character and how he finds it difficult to cope with not being judged on first impressions. Later on, Shrek and Donkey go on a quest issued by Lord Farquaad to rescue the Princess Fiona. When found, the princess appears to be another archetype; the beautiful damsel in distress, waiting to be rescued. However all is not as it seems, as later she is seen performing unladylike actions, such as burping and violently attacking a gang of men who mistakenly attempt to rescue her. The princesss role in a traditional animated fairy tale is to be a weak, beautiful, innocent, damsel in distress. This completely shows the misogynist viewpoint of male/ female roles in fairy tales. Lord Farquaad has all the aspects of a heroic character with his large castle and kingdom, riches and the fact that he wants a princess as his bride. However, his first impression and the actions he is seen doing persuade the audience otherwise. When we first meet lord farquaad, the presentational skills and devices used create a sinister, negative impression of him straightaway. A low angle shot is used to make him appear large and intimidating while he strides down a corridor. The dim background lighting and harsh marching music also add to the daunting effect of the scene. Even his first actions seem chilling, as he is precisely putting on his gloves showing that he means business. After this scene, he is shown torturing another character, the Gingerbread Man, for information. He even threatens the Magic Mirror to make him into a king. After hearing the mirrors solution to marry a princess, he then hires someone else to recue her for him. These are not things an archetypal hero would do at all, in fact, he shows more of the characteristics of a villain; again subverting the stereotypical tale. When Shrek and Donkey visit Duloc, more presentational devices are used in favour of Lord Farquaad. When Shrek and Donkey are discussing with Lord Farquaad the nature of the quest, Lord Farquaad is on a balcony far above them. A low angle shot is used to make him more impressive and show his higher status from the other characters. This was also cut to another shot of a close up behind lord Farquaad, creating a mise en- scene and making him seem bigger and therefore more important in comparison with Shrek. These presentational devices accurately help show the difference in status between characters, establishing their direct contrast to one another. In conclusion, the presentational devices used in Shrek help subvert the archetypal fairy tale through many aspects. Firstly, the use of low angle shots helps to establish status and contrast between characters and even with the characters themselves. For example, a close up of a characters face helps to display their emotions to more accurately. The themed background music used also helps to create a certain atmosphere or setting for a particular character, helping the audience perceive a character easily. Overall, the use of presentational devices in the film Shrek, assist in subverting the generic conventions of traditional fairy tales in a humorous and easy viewing way for the audience.

About online gaming essays

About online gaming essays Ask anyone that had ever played an online game and they will most probably tell you that it is addictive. Indeed it is. Its an MMORPG also known as massive multiplayer online role playing game is one of those that had made millions of hardcore gamers lose sleep over. So whats the beauty behind it? One may question. The reason is simple. It provides the player with another world. In there, there are no boundaries. They can be whoever they want to be and accomplish the things that in real life, they may never ever do. Behind the screen, over the net, no one knows who you are, you maybe jobless but online you can be a millionaire, you may be in your late 40s but in there you are back to you prime. Yes, it gives us a sense of satisfaction that we can only dream about having in real life. Another selling point about this sort of games is the challenge that it can create. Instead of playing again mindless AI controlled opponents, you are now pitting your skills against real people around the world. Being triumphant against them meaning you are actually better then them, at least in the game you are better. And the joy that you get out from it is just like outdoing your peers in school or outperforming your colleagues at work. Yes its real life satisfaction. These points above are enough to get them hooked to the game but sooner or later, once they have grown tired of winning, or losing, you need some other things to keep them in game. MMORPG offers you the reason to stay. Most, if not all MMORPG allows users to create a community in the form of clans or parties. You can now socialize in the comfort of your home with people thousand miles away, you can gain friendships within the game itself, now this is dangerous if not carefully juggled. Some may become too involved in the online world and began to neglect the people around them. Online friends becomes more important then their childhood friends, som ...

How does William Golding show evil at work in Lord of the Flies Essays

How does William Golding show evil at work in Lord of the Flies Essays How does William Golding show evil at work in Lord of the Flies Paper How does William Golding show evil at work in Lord of the Flies Paper Essay Topic: Literature The Beast in the Jungle In the novel, Golding concentrates a lot on the subject of evil and how the children are evil on the island. I believe that he does this to show how humans can have evil within them, and how it can be brought out in certain situations. I also believe that he has focused on evil a lot in the novel as he has entitled the novel lord of the flies which is the means Beelzebub which is commonly used as a word to describe the devil. In the beginning, Golding immediately brings in the subject of evil as early as when the party of boys, known as the choir joined the group of children, they were wearing long black cloaks when everyone else had taken there clothes off because of the heat, they were described as a creature, a shadow and that they looked like darkness. I believe Golding has used this sense of black to suggest that they are evil. Another thing that I believe that Golding has used in the novel to show how some humans are evil is that Jack took an instant dislike towards Piggy as Piggy was intimidated by this uniformed superiority, before he knew anything about him and then went on to bully him throughout the rest of the novel. Jack constantly called him fatty until he found out about the name Piggy and made everyone laugh at him. Piggy was always an outsider after that incident. I feel that another way in which the novel implies that there is evil on the island is the setting of the scar. This is because the area is unattractive and it is given a name of something that is generally unattractive and something that is unusual scar. I believe that Golding has used this to suggest that bad things have happened to the island and bad things are going to happen to the boys also. Another way in which Golding incorporates evil within the novel is when a child was killed because of the lack of control the boys had over the fire. It also took them a while before that they noticed he was missing and it was Piggy who noticed it. There was also no real sorrow for the boy and they carried on life as if nothing had changed, which shows that they didnt really care about him. I also feel that this shows that the island is unforgiving. I believe that the jungle is another symbol of evil that Golding used. The jungle is often described as the heart of darkness. I believe that this is because there is always something of an evil nature that happens in the jungle or is to have said to have happened in the jungle, as it is the jungle where by the snake-thing is supposed have been seen. Also, it is deep in the forest where the pigs are hunted and killed by the children in a savage manor. Another symbol of evil that Golding uses in the novel is the beast. Although there never actually is a beast, I still feel that it adds to the theme of evil within the novel this is because it makes people scared and live in fear, but I also believe that it is a metaphor for what lies within of the children; an evil beast. Not only this but I also believe that the beast helps us to identify the characters within the novel and gives us more detail about their personality. For example, Ralph and Piggy immediately try to say to the litluns that there isnt a beast to try and save them the discomfort they constantly say But there isnt a beastie! and try to convince everyone that they are confident of that fact. Although they say this we find out that both of these characters do have some doubt about there being a beast however they did the mature thing by acknowledging that it could cause havoc if the litluns thought there was and therefore they denied it. This shows a contrast to the characters of Simon and Jack. Simon obviously has no belief in the beast as he has no fear when he enters the forest by himself whereas all of the other characters are very scared. We arent told how Jack feels about the beast however he tries to contrast Ralph and Piggy idea of trying to keep the litluns not scared by saying but if there was a snake wed hunt it and kill it. This plants into the mind of the litluns that there may be a beast. It also gives Jack power as the litluns now think that he will protect them from the beast by killing it. Another example of evil within the novel involves Roger. He sees Henry, playing with the animals. He threw a stone at Henry but threw to miss this shows that he still had something civilised physiologically stopping him from hitting Henry, although he had a strong urge to do so. This shows that Roger had evil intensions and has evil within. I believe that Golding has used this example of Roger to try and make us think about where evil comes from. He uses Jack and Roger as examples. When Jack arrives on the island he is head boy and head of the choir, this suggests that he is a well-behaved child and is good. However as the novel moves on he becomes sinister and evil. In contrast to this, Roger has evil intensions from the start and wants to hurt Henry. I believe that Golding has done this to try and debate whether evil is occurred by nature or nurture. I believe that the mask is another symbol of evil in the novel. This is because when Jack goes to kill the piglet at the first attempt, he was unable to do it because there was still something civilised about his character. However when he puts the mask on it takes away his identity. Jack becomes an awesome stranger, which is a quote that perfectly describes the change that has occurred in the character of Jack, the mask has taken away his identity and his civilised nature and he has become savage. This savageness enables him to kill the pig. I also believe that the mask is a symbol showing that they have become savage and that they are regressing. This is because masks are most commonly associated with our ancestors who we have evolved in character from. This mask is a symbol of how the boys are regressing back to that savage form. Another way in which it shows how the choir have changed while they have been on the island, obviously, being a choir they were good at singing and did it a lot. However as they regressed on the island this innocent singing became chanting. They chanted kill the pig, cut his throat, spill his blood. Most modern hunter would try to kill the animals in the kindest way, however this chant suggests that the choir are enjoying what they are doing and feel no guilt when they take another animals life. In the novel, certain members of the choir become obsessed with hunting and providing meat. Later on in the novel they kill the sow, I believe the way in which they murder this sow demonstrates how evil the boys have become and is a very symbolic event in the whole novel. It particularly involves the two characters Jack and Roger, who seem to be the most evil two characters of the boys. They chased and hunted the chosen pig and I believe that the fact it was a mother was symbolic, Golding is trying to say that these boys no longer need a mother in their lives and they have become independent. They threw fire-hardened points towards the pig until they injured it and the sow staggered. The hunters followed the injured pig, this shows that desperately wanted the kill; they have become savage and evil. The language that Golding used is sometimes described as the language of rape. This is because he uses words like lust and wedded to describe how the hunters were killing her. The name Roger is commonly associated with a person who is good with a spear and this is shown in this s ection of the novel, Roger ran around the heap, prodding with his spear whenever pigflesh appeared. Along with Roger Jack was also on top of the sow stabbing downwards with his knife. The two boys are being lethal in how they are hunting the sow, and they are doing it in a savage and evil manor. The sow was finally defeated when Jack slit her throat, and the hot blood spouted over his hands, these are very young boys and in modern society, most children their age would be very scared in this position, but these boys are attacking the pig in a gruesome way, this shows what they have become and how much they have changed. After the boys killed the sow, they decided to offer the head to the beast as a gift. They put the head on the spear and take in to the top of the mountain. When Simon is by it he starts having a vision that the pigs head is speaking to him. Golding refers to the pigs head as the Lord of the Flies believe that this is a double meaning, the obvious one is that the flies are feeding on the head, however the Lord of the Flies often has another meaning the devil. I believe that Golding is trying to say that the Lord of the Flies represents all of the evil on the island and within the children. When Simon is talking to the Lord of the Flies, because it is being associated with the devil it is as though good is against bad. The Lord of the Flies then threatens Simon in a headmasters voice and calls him a silly little boy. The Lord of the Flies tells Simon that they are going to have fun on the island and that he shouldnt try to stop them or else. The Lord of the Flies also says that youll meet me down there I believe that this could be a metaphor for hell. It is ironic that soon after this experience, the children kill Simon and the Lord of the Flies is a symbol of the evil within the children. To conclude my essay, I believe that Golding has focused on the theme of evil within the novel to show us how humans can be evil. He wants to show what children can become if they are not guided in the right direction. I also believe that he has focused on the theme of evil as he wants us to consider whether evil is born with all humans and each person has the capability of evil inside them of it is to do with there surroundings. I feel that Golding used a good variety of characters to demonstrate the different characteristics when they are put in a situation and how different types of people can react and how people can be led. I think that Golding want to show people how humans can be evil in every day life and we dont even notice it.

Adam Smiths Moral Sentiments Essay example

Adam Smiths Moral Sentiments Essay example Adam Smiths Moral Sentiments Essay example 10/19/2013 Business Ethics & Society Adam Smith’s Moral Sentiments Part 2 The reading on Moral Sentiments by Adam Smith first starts of the definition of a prudent man. Prudent man is based on a self- interest, which means taking care of oneself. Prudent man are trying to keep out of harm, care for their own, they are sincere but not so vocal about things, reserved in regards to others, they limit friendship by not passionate but transitory affection, they are conservative financially, modest, they feel horro when being disgrace to others, they tell nothing but the truth, very cautious in actions, never makes rash opinions concerning others, conversations are always inoffensive and they place themselves below of others. Prudent man are naturally contented with his situations, gradually relax, no anxiety to change comfortable situations. Since they are based around self-interest, prudent man are not willing to take any responsibility which his duty doesn’t impose upon him according to Smith. We judge that t heir sentiment is justified when sentiments with another person when the person is alone. Sympathy does not give judgments. Judgments only being considered when there is a difference in attention and when there is awareness between individuals, but if people agree on a judgment then it is not being distinguished. Another way when other’s judgment is different from us is when we can take it as admiration. Smith explained how we take values to judgments when it is similar to our own judgments and therefore we aspect those judgments. Prudent man sympathy will never go to the point of violence of whoever is in those shoes, also of our own safety and comfort. We go into sympathetic state in ourselves when we are constantly intruded. If you are suffering or if anyone is, the feelings can be soften by sentiment from another person, which this is acceptable fort the peace and harmony of the society. As Smith say, society and conversations is the best remedy for recovering the mind. S mith stated that there is to distinction, of one, the person who is notably concerned. Which is a person’s emotion can be awaken by an object. And there is the spectator who is emotionally awakened by watching over and sympathizing. These two types of different people have two sets of different virtues. The person who is notably concerned is self-denial and self-government. The person who is a spectator shows blunt contempt and considerate humanity of coming into the sympathy of the person principally concerned. Smith concludes that perfection of human nature is having this mutual sympathy by feeling more for others than for one self. The degree of passion can sympathize is up to a medium level, which depends on what the passion or emptions is being covey. According to Smith, passions will be considered appropriate or inappropriate to changeable degrees subject to the degree which the spectator is able to sympathize, which what the purpose is to establish which passions evoke sympathy and which don’t and therefore knowing if it’s appropriate or inappropriate. I agree to what Smith is conveying in his readings. Being a prudent man is not enough, not enough to be noticeable or at least stand out in a crowd in any point. As Smith mentioned, prudence people deserve cold esteem, respect but not admiration and it is not enough. Prudence is boring, not out of norm or as I say it is â€Å"too† normal. Surrounding people will never going to be satisfied. Prudence don’t give enough responsible towards others, they are too self-interest and just lack of care for others. In this society where it is so much easier to converse and connect to people, it is almost kind of impossible to have lack of care or too much self-interest. Don’t you want to see how it can help, effect or even

Martin Van Buren Biography and Presidency

Martin Van Buren Biography and Presidency Martin Van Burens Childhood and Education: Martin Van Buren was born on December 5, 1782 in Kinderhook, New York. He was of Dutch ancestry and grew up in relative poverty. He worked at his fathers tavern and attended a small local school. He was finished with with formal education by the age of 14. He then studied law and was admitted to the bar in 1803. Family Ties: Van Buren was the son of  Abraham, a farmer and tavern keeper, and  Maria Hoes Van Alen, a widow with three children. He had one half-sister and half-brother along with two sisters, Dirckie and Jannetje and two brothers, Lawrence and Abraham.  On February 21, 1807, Van Buren married  Hannah Hoes, a distant relative to his mother. She died in 1819 at 35, and he did not remarry. Together they had four children: Abraham, John, Martin, Jr., and Smith Thompson.   Martin Van Burens Career Before the Presidency: Van Buren became a lawyer in 1803. In 1812, he was elected a New York State Senator. He was then elected to the US Senate in 1821. He worked while Senator to support Andrew Jackson in the Election of 1828. He held the seat of New York Governor for only three months in 1829 before becoming Jacksons Secretary of State (1829-31). He was Jacksons Vice President during his second term (1833-37). Election of 1836: Van Buren was unanimously nominated to be President by the Democrats. Richard Johnson was his Vice Presidential nominee. He was not opposed by a single candidate. Instead, the newly created Whig Party came up with a strategy to throw the election into the House where they felt they could have a better chance of winning. They chose three candidates who they felt could do well in particular regions. Van Buren won 170 out of 294 electoral votes to win the presidency. Events and Accomplishments of Martin Van Burens Presidency: Van Burens administration began with a depression that lasted from 1837 until 1845 called the Panic of 1837. Over 900 banks eventually closed and many people went unemployed. To combat this, Van Buren fought for an Independent Treasury to help ensure the safe deposit of funds. Contributing to his failure to be elected to a second term, the public blamed Van Buren’s domestic policies for the 1837 depression, Newspapers hostile to his presidency referred to him as â€Å"Martin Van Ruin.†    Issues arose with British held Canada during Van Burens time in office. One such event was the so-called Aroostook War of 1839. This nonviolent conflict arose over thousands of miles where the Maine/Canadian border had no defined boundary. When a Maine authority tried to send Canadians out of the region, militias were called forward. Van Buren was able to make peace through General Winfield Scott before fighting began. Texas applied for statehood after gaining independence in 1836. If admitted, it would have become another slave state which was opposed by the Northern states. Van Buren, wishing to help fight against sectional slavery issues, agreed with the North. Also, he continued Jacksons policies concerning the Seminole Indians. In 1842, the Second Seminole War ended with the Seminoles being defeated. Post Presidential Period: Van Buren was defeated for reelection by William Henry Harrison in 1840. He tried again in 1844 and 1848 but lost both of those elections. He then decided to retire from public life in New York. However, he did serve as a presidential elector for both  Franklin Pierce and James Buchanan. He also endorsed Stephen Douglas over Abraham Lincoln. He died on July 2, 1862 of heart failure. Historical Significance: Van Buren can be considered an average president. While his time in office was not marked by many major events, the Panic of 1837 ultimately led to the creation of an independent Treasury. His stance helped avoid open conflict with Canada. Further, his decision to maintain sectional balance delayed admitting Texas to the Union until 1845.

How Marketing Is Done On an International Scale Research Paper

How Marketing Is Done On an International Scale - Research Paper Example This paper illustrates that culture is the â€Å"collective programming of the mind which distinguishes the members of one group or category of people from another.† It is a phenomenon that involves the values, ideas, practices, â€Å"artifacts and other meaningful symbols† that enable people to understand each other for easier communication. Culture in itself also encompasses the goals that are shared by a community. It embraces the way of life of a group of people, which may differ from the next group. Some of the factors that contribute to such differences are the behaviors and practices of previous generations, which are in turn passed on to the next generation by way of tradition. All of these factors, embodied by culture, influences how one treats a fellow human being, how one communicates and negotiates, how one processes information and formulates a decision. The values that are inherent in culture help mold an individual in making important decisions such as wo rk and may be the determining factor in helping that individual achieve success. Understanding the culture of a group of people is very important in marketing, especially in such a field as complex as international marketing. This is because everything that a consumer does, even down to the way the consumer thinks, is heavily influenced by his/her culture. This is what makes marketing quite challenging, because cultures vary from one to another, and there are always changes introduced to groups of people that would also modify their culture. Indeed, the culture in the 19th century is different from how it is currently. In the same way, marketing strategies are also bound to change.

Bio answeres Essay Example | Topics and Well Written Essays - 250 words

Bio answeres - Essay Example Wunder (2014) asserts that these provision may not be applicable in the modern society and the vulnerability of the native communities has minimized. Consequently, the traditional American justice system may suit the native communities. The level of discrimination in the juvenile justice system in alarming. The system created with the objective of separating children from adult offenders have been occasionally used to target specific communities. In an argument by Finlay (2007) minority communities tend to be preyed by the system with the belief that it may incubate crime rates in adults. For this reason, minority groups such as the Hispanics and African Americans are greater targets of the juvenile justice system. Zimring & Tanenhaus (2014) are of the assumption that changes made to the juvenile justice system to transfer offender to the adult system poses more risk to minority communities. Hispanics and African Americans get transferred more from the juvenile justice system to the adult system than any other community (Zimring & Tanenhaus,

Staphylococcal Scalded Skin Syndrome in Neonates and Children Essay

Staphylococcal Scalded Skin Syndrome in Neonates and Children - Essay Example "SSSS is caused by the release of two exotoxins (epidermolytic toxins A and B) from toxigenic strains of the bacteria (or a germ) Staphylococcus aureus. Desmosomes are the part of the skin cell responsible for adhering to the adjacent skin cell. The toxins bind to a molecule within the desmosome called Desmoglein 1 and break it up so the skin cells become unstuck," reports Staphylococcal scalded skin syndrome (2006). SSSS can be detected by a fever, redness that has spread on the skin, and irritability. Fluid-filled blisters, which rupture easily, appear within 24-48 hours of the fever and widespread redness of the skin. After the blisters rupture, the skin looks like it has been scalded, or burned. Approximately 15-40% of healthy individuals are carriers of Staphylococcus aureus and as carriers, they carry the bacteria but no signs of the disease or symptoms are revealed. These carriers introduce the Staphylococcus aureus (without any sign of infection or disease) into the childcare facility. But these individuals, particularly infants, get SSSS from a localised staphylococcal infection, which is the producer of the two exotoxins (epidermolytic toxins A and B) and outbreaks can often be found occurring in facilities that provide childcare. The reason older children and adults commonly do not get SSSS is because throughout a lifetime, immunities are built. In children younger than the age of five (especially infants), there is a lack of immunity built up that can defend against the toxin. Also, toxins are removed from the body via the kidneys due to the immature renal clearance system. These are the reasons why infants are more at risk. (Staphylococcal scalded skin syndrome, 2006). Diagnosing SSSS can be as simple as looking at the appearance of the skin. Skin tissue can be examined with a microscope. The bacteria can be found by examining surface fluid or pus. Blood can be tested for the SSSS infection. (Staphylococcal Scalded Skin Syndrome, 2006.) Pathophysiology has revealed a connection with other complications. For example, staphylococcus aureus causes the autoantibodies and bullous impetigo, a generalized form of SSS, which in turn causes pemphigus. Pemphigus was known to be unrelated to the other conditions. However, a study by Stanley and Amagai (2006) of the molecular pathophysiology of pemphigus revealed that the molecular pathophysiology contributes to the mechanism of the formation of blisters in bullous impetigo and the staphylococcal scalded-skin syndrome. Stanley and Amagai (2006) report the following: Staphylococcal skin infections are among the most common skin diseases in children. Classic studies more than 30 years ago showed that the blisters in bullous impetigo and the scalded-skin syndrome are caused by exfoliative toxin released by staphylococcusSubsequently, it was discovered that two major serotypes of this toxin, A and B, cause bullous impetigo and the scalded-skin syndrome in cases of the scalded-skin syndrome, it circulates throughout the body, causing blisters at sites Staphylococcal Scalded Skin Syndrome 4 distant from the infection.49 The risk of death from the

Improvement of My Language and Grammar Skills Essay

Improvement of My Language and Grammar Skills - Essay Example This involves learning how to insert commas and quotation marks in the right places. Use of sentence conjunctions was also another problem. I could either omit the conjunctions or use wrong ones in my sentences. Tenses were also part of the problem. Differentiating between past, present, and future tenses were hard, and in most cases, I substituted present tense for past tense. Most of my sentences would lack meaning due to wrong tenses. There was a huge confusion when inserting phrases and vocabulary in sentences. I could use wrong vocabularies, wrong phrases, and wrong prepositions in most sentences. This gave the reader a vague meaning of my essays. Most of my first essays were used simple sentences, which were wrongly constructed. I lacked a variety of words that I could use in the essays and had to repeat most of the words. However, this has changed since I joined this course. Through interaction with other students and the English lessons in this course, I have expanded my knowledge of English language. I have learned different vocabularies and various sentence constructions that have improved my writing. The essay structure has also improved. This involves analyzing events sequentially to give the reader more understanding of the essay. In the essay ‘I Want to Make a Difference,’ word choice was a big problem (McGeehan, 2012). This involves words such as bad vices yet there are no good vices. In this case, using the word vices only would give the reader the intended meaning. Some of the sentences were poorly done. I used unnecessary words, which made the sentences long and diluted their meaning. Some of the words reduce the captivity of the reader by the essay. By stating that I failed to give a bribe for a job contradicts the essay title since I wanted to participate in corruption instead of being different.  

Critically discuss the extent to which Fayol's classic analysis of the Essay

Critically discuss the extent to which Fayol's classic analysis of the management function has largely been made redundant by - Essay Example With the advent of globalization and continuous advancement in technology, it can be viewed that the way business operated decades ago has radically changed. Many critics around the world are developing new theories that are providing much better ways than the theories that were propounded by managerial theorist in the past. It is believed that today’s managerial theories comparatively provide much detailed analysis and suggestions that can help a business in present highly competitive world. Among all Fayolism is a management theory that was developed by the famous French management theorist Henri Fayol. It is believed that though the theorist work as a guideline for administrators the theory contributed and highlights the practises that would be implemented while managing an organization (Wren, & et. al., 2002). The major purpose of this essay is to discuss the extent to which Fayol’s classic analysis of the management function has largely been made redundant by the m ore recent empirical studies of what managers actually do, such as that favoured by Mintzberg. Discussion Management theories are considered to be a vital part of every business association in today’s competitive commercial environment that serve as a road map and standards for accomplishing their broad objectives. It not only provides a blueprint on how business should be operated but also helps in proper management of resources and in formation of measurable aims and objectives for the business organisation. Henri Fayol is considered to be a pioneer in the field of management theories. With Fayol’s work viz. General and Industrial Management, Fayol was considered amongst the best management theorist in the past. However, with the passing time it can be viewed that many experts were largely convinced with the theory propagated by Fayol while some criticised it on certain ground. Among them the contemporary theory propagated by Henry Mintzberg has been largely been com pared with Fayol’s management theory which has resulted in raising question regarding the applicability and acceptability of Fayol’s classic analysis of the management function. The Different Perspectives on Management Taken by Fayol and Mintzberg Description on Fayol’s Work Henri Fayol generally known as the father of administrative management is considered to be amongst the first management theorist that provided business organizations standard way of managing their business effectively that would help them to achieve their goals and objectives smoothly. According to Fayol, all industrial organization consists of six different group of activities including technical which mainly focused on production, manufacture and adaption; commercial which consists of buying, selling and exchanging; financial which concentrated on searching for chances that would help in optimum utilization of resources; security which mainly focused on protecting property and persons; acc ounting which main task was to maintain stock captivating, balance sheets and cost statistics and managerial

Gambling Essay Essay Example for Free

Gambling Essay Essay The difference between gambling and buying stocks of companies is that you are betting on the future of the company and you have records you can research. If something terrible happens to the country, like a natural disaster, stocks will go down. If the country does well, the stock market will most likely go up. The key to doing well in the stock market is to research the companies you are trying to buy stock in. If you just pick a couple random companies to invest your well-earned money in, it would be more like gambling. It is possible to lose a large sum of money buying stocks if a company that was once flourishing has something bad happen. For example, those who owned stock in BP were probably doing all right until they had a vessel drop hundreds of thousands of oil into the gulf. Gambling in a casino, on the other hand is completely different. The house always a edge, and even though the edge is slim it still makes it so that the house will always win in the long run. If you are gambling in Vegas you better be using money you are willing to lose. In conclusion, if you do your homework and research and choose your stock right, more likely than not you will be making money. One thing is for sure I would feel safer tying my money up in the stock market than at the blackjack table.

The Marketing Mix And The Success Of Innocent Marketing Essay

The Marketing Mix And The Success Of Innocent Marketing Essay The marketing mix has been the core of marketing theory and practice since the 1960s (Lehtinen, 2011). The marketing mix represents the controllable elements of marketing which collectively form the ground of an organization in the perception of customers(Judd, 2003). In the 1960s, McCarthy diminished Bordens twelve controllable marketing elements to a four-element framework: product, price, place and promotion(Constantnides, 2006). Since the marketing mix and 4Ps entered the marketing textbooks, they have been treated as the unchallenged basic model of marketing and been universally accepted(Lehtinen, 2011). With the development of marketing management and the business environment, great changes have taken place in mainstream marketing(Grà ¶nroos, 1994). Are the marketing mix and its 4Ps still in power? Does the marketing mix contribute to the success of an organization and how does it perform in the long-term development of the organization? The purpose of this essay is to analyze how the marketing mix contributes to the organization by taking innocent as an example, and to identify the limitations of the marketing mix as a marketing management tool in the long-term development of a company. The debate over the marketing mix as a marketing management tool has been primarily argued theoretically rather than on an empirical level (Constantnides, 2006). While the marketing mix still has its stage, for long-term success, relationship management is the key to stable development in the dynamic business environment(Wahab and Ali, 2010). When involved with modern business trends, customer-oriented economics needs a relationship-oriented approach to marketing(Grà ¶nroos, 1994). The marketing mix and the success of innocent Innocent was set up by three young Cambridge students in 1998 as the UKs only range of natural smoothies(Brown and Grayson, 2008, p.3). In just four years, the turnover rose from  £0 to  £10.6 million(Anonymous, 2004, p.6). Sales boosted to  £80 million in 2006 and roared over  £100 million in 2007(Brown and Grayson, 2008, p.3). The rapid increase in profit made innocent a huge success within the first five years (1999-2003). In the next five years (2004-2008), the expansion was a huge success in the middle of Europe(Innocentdrinks, 2012). How does the marketing mix contribute to the development of the organization in the following four aspects: product, price, place and promotion? Products Keeping introducing new products successfully or services into the market is important to the long-term growth of a company (Tzokas et al., 2004). The first pallet of smoothies (250ml), labeled innocent, was introduced to the public in 1999, when the market for pre-packaged smoothies was still new(Brown and Grayson, 2008, p.5). In the first stage, little effort was made in introducing new products, but the company has constantly launched new flavors and formats to enhance brand awareness(Anonymous, 2004). In the year 2003, the company launched four new recipes for the existing ranges, a range of two super smoothies and three more flavors of a brand new range called Juicy Waters(Anonymous, 2004, p.7). New categories of products were introduced to the market in the second stage, especially the veg pots in 2008 and fruit tubs in 2009(Innocentdrinks, 2012). From 1999 to 2003, innocent focused on extending its existing smoothie product range rather than develop completely new categories s uch as cream or yogurt. Innocents sales benefited from new product development(Baxter, 2010). To some extent, profits can be increased by filling the existed product line(Kotler et al., 2005). Price The 250ml bottle of smoothies was priced  £1.89 when first introduced to the market(Brown and Grayson, 2008, p.4). Their main competitor PJs, UKs biggest smoothies company then, was doing well in the high priced product section and growing very rapidly (Brown and Grayson, 2008). Innocent focusd on being an ethical company, producing green products(Salisbury, 2011), which contributes to its financial performance because potential consumers are willing to pay more for an ethical product, especially manufactured by a company with strong sense of sustainability and social conscience(Anonymous, 2004). On one hand, a company can charge its customers for the value-added factor in the prices (Lancioni, 2005). On the other hand, consumers may consider high price as a guarantee of quality (Huang and Sarigà ¶llà ¼, 2012). Sharma and Lyer(2012) demonstrated that there exists of a segment of consumers who would pay a premium for an ethical product. Place Distribution network plays an important role between the marketing and supply chain interface(Chan et al., 2012). The industry pays more attention to coordination between retailers and suppliers, and a demand chain is preferred to a supply chain(Burt and Sparks, 2003). Research into distribution costs led to the decision that the sales effort should focus on London-based independents channels for the introduction stage, with a movement to multiples later(Brown and Grayson, 2008, p.4). The comparatively higher price of innocent tallied with the high living expense in London, and the place in marketing interacted with the brand image(Dhamija et al., 2011). The distribution infrustration, including the selling network and transportation system, has a close connection with the economic performance(Wilkie and Moore, 1999). Innocents London center set a good starting point for further economic development, as well as for its global expansion. Besides, due to the short shelf life feature, i nnocent innovated new ways of distribution to overcome this challenge: let the retailers dominant the order amount(Anonymous, 2004). Changing power relationships in the channels, from the organizations to the retailers, is a growing trend in the distribution perspective(Burt and Davies, 2010). By transferring the power to retailers, innocent reduced the wastage of products, which solved the thorny problem in fruit drinks and smoothies. Promotion Promotional activity is an essential tool for tempting British consumers to purchase fruit juice, juice drinks and smoothies(Price, 2012). Like many small businesses in their early stage, many of Innocents most successful promotional activities started as one-off, opportunistic events (Brown and Grayson, 2008). These included putting woolen hats on the bottle in winter, the famous campaign called The Big Knit. 2012 takes the tenth year turn for Innocent to run this promotion(Innocentdrinks, 2012). Unlike many brands, relying on traditional advertisements, such as TV commercials, posters, POP, innocent mainly focused on low-cost activities and event promotion to increase the brand awareness, the Fruitstock, its famous annual summer jazz festival held in London, replaced in 2007 with the Innocent Village Fete, is an example(Brown and Grayson, 2008, p.7). These promotion activities link to innocents brand equity: sustainable. The brand equity helped to define the brand value in the beginning stage, and then shaped the sustainability strategy the company adopted (Brown and Grayson, 2008). Besides, the consistency and coherence in brand image, product descriptions and promotion availability played a vital role in the whole process(Edelman, 2010). The limitations of the marketing mix in the long-term development of an organization From a marketing management point of view, the 4Ps may have been helpful at one time, at least for the packaged goods(Grà ¶nroos, 1994). However, the marketing mix and its 4Ps cannot satisfy a market-oriented or customer-oriented definition of marketing(Grà ¶nroos, 1989). Kotler (1992, cited in Lehtinen, 2011) stated that companies must move from a short-term transaction-oriented goal to a long-term relationship-building goal. For innocent, the marketing mix did have its advantage in the introductory marketing, but people-power and the relationship marketing approach also play an active role in its marketing strategy, especially for the development in the secondary stage and long-term success.(Gordon, 2012). People-power It is widely accepted that people is an essential element of the mix ingredients(Baker, 2008). People as the fifth p formalizes the idea that the power of customer-oriented employees does make a difference in the market (Judd, 1987). Staff can help the organization differentiate itself in significant ways in order to gain a competitive advantage and deliver value to customers(Judd, 2003). Innocent created the innocent view of marketing along with the learning and personal development for its employees, compensation packages and incentives were set up to encourage employees to become personally involved in sustainability(Brown and Grayson, 2008). The reflection of these behaviors became a way of advertisement and promotion, and the influence was closely linked to its brand equity. As Judd(2003, pp.8-9) stated, the ability of an organization to meet its external customers needs is a function of how clearly all the people are focused as they perform their respective jobs. Grà ¶nroos(1994) proposed that marketing is to establish, maintain, and enhance relationships with customers and other stakeholders at a profit, in order to achieve the common goal of the parties involved. Almost all the stakeholders are involved in people-power. Apart from the internal staff, media, retailers and distributors are all external people-power. Innocent was once ranked as the UKs best smoothie by BBC(Brown and Grayson, 2008, p.7). The companys blog and the monthly column in the Guardian served as advertisements. Innocents high rate of sale with a premium price also reflected its strong relationship with the distribution outlets. Since its creation, Innocent has invited its retailers to a birthday party every year to keep a close partnership(Anonymous, 2004). Such relationship building contributed to the boost in the quantity of distribution outlets by 265% in 2003, and secured major distribution partnerships with flagship retail brands such as Sainsburys, Starbucks and Boots(Anonymous, 2004, p.9). NGOs and charity organizations welcome the cooperation with Innocent; media advertise this brand even for free(Brown and Grayson, 2008, p.8). Cross-stakeholder integration incorporates the interests of all the stakeholders in the organizations way of communication(Mulhern, 2009). Good people-power management thus guarantees their success not only for the first two stages, but also for long-term operation due to the consistency. The integration of relationship marketing and the marketing mix While there are voices for a shift from the marketing mix to the relationship marketing(Gummesson,1995; Gronroos,1994), the co-exist of different marketing approaches are still acceptable(Lehtinen, 2011). The significance of the marketing mix would not fade out but might be reinforced through an interactive approach(Berry, 1983, cited in Lehtinen, 2011). Researchers have found that three basic types of relationship marketing (database, interaction and network) can co-exist with transaction marketing(Gould, 1998). For innocent, starting building relationship with customers and other stakeholders at beginning contributes to their continuous increase in sales and market expansion. Marketers pay heed to relationship marketing mainly because of customer retention, which values in the competitive environment(Doaei et al., 2011). For the long run, relationship marketing focuses on customer involvement and brand loyalty by setting up a long-lasting bond with the customers(Copulsky and Wolf, 1990). The combination of the marketing mix and relationship marketing should be efficient and effective in the current business environment (Lehtinen, 2011). According to Copulsky and Wolf(1990), relationship marketing integrates elements of advertising, sales promotion, public relationships, and direct marketing to create more effective and efficient ways of reaching consumers. The most basic definition for relationship marketing is to attract and keep customers in the long-term(Leahy, 2011). Organizations intended to encourage continuous repeat purchase through this long-term relationship(Fournier, 1998). Relationship marketing increases repeat purchase and enhance customer loyalty(Wahab and Ali, 2010). Innocent performs well in its corporate business achievement, which is the key benefit from the implementation of relationship marketing. Conclusion It is demonstrated in innocents case that the marketing mix still has its advantage in the early developing period of an organization. For a long-term sustainable success, the combination of the marketing mix and the relationship marketing result in better performance. Innocents consistence and persistence in maintaining relatively good relationship with customers and other stakeholders implies the shift from one-way delivery to interaction. The application of marketing strategies differs from one organization to another. Parallel combination of the best options or systematic utilization of these approaches according to the organizations developing stage, the characteristic of the products or service and the brand equity will make contribution to the long-term success of the organization. Further researches can be done in more specific areas. For example: how to choose the most suitable marketing approach for each company and discovery of new key elements in marketing activities and related measurement. Besides, innocent insists in ethical operation. With the increasing awareness of sustainability, more attention can be paid to the interplay of the ethical issues and the marketing strategies. Word Count: 1996