Weight Watchers Versus Jenny Craig Case free essay sample

When first considering which diet plan to choose, a consumer must recognize their need; in this case our need is to lose weight. This serves as both a functional and psychological need. Jenny Craig and Weight Watchers both provide the functional need to help you satisfy your hunger while facilitating weight loss in a healthy manner. When it comes to our psychological needs, we want the personal gratification of losing weight and looking more attractive. The marketers for Jenny Craig and Weight Watchers show advertisements that portray their customers as fit, attractive and happier as a result of their weight loss program. We see this and immediately want those results that are associated with that program. Marketers will also use celebrity endorsements to sell their program and try to influence the consumer’s needs. Once we, the consumer, have recognized a need, the next step is to search for information. This search is both internal and external. We will write a custom essay sample on Weight Watchers Versus Jenny Craig Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For our internal search we might ask ourselves, â€Å"What do I know about weight loss programs? †. Additionally we will do an external search by researching the programs online, visits to their actual locations, or asking our friends and family for information. In this step, the consumer will weigh the perceived benefits against the perceived costs (See question two). Marketers have influence over this search for information by having websites, salespeople selling their service and commercials showcasing their weight loss program. Next we evaluate alternatives. Jenny Craig and Weight Watchers both advertise heavily through various medias in attempt to place their weight loss program into a consumer’s retrieval set. However, these companies are truly hoping to get into the consumer’s evoked set, since that increases their likelihood of purchase. So, upon having two programs to choose from we will evaluate criteria that we deem important and decide the determinant attributes. We do this by listing features that are essential to us. Features like: price, support, privacy, effectiveness, flexibility and so on. The consumer then evaluates these attributes on a scale that calculates the perceived differences. Marketers influence the decisions a consumer makes when they evaluate criteria. They advertise for increased awareness of their brand and portray its best qualities to the consumer. This consciously and subconsciously affects the consumer’s decision making as well as how they go about quickly and efficiently selecting from among several alternatives. Once we have realized what is important to us in a weight loss service, we are ready to buy and move to the purchase and consumption step. Here the marketers will advertise things such as online services and the convenience of their locations to try and increase their conversion rate. This is the percentage of consumers who will actually purchase their weight loss plan after viewing it and marketers will use various tactics in order to convert purchase intentions into actual purchases. The final step of the consumer decision process is postpurchase behavior. Marketers hope to have three positive postpurchase outcomes: customer satisfaction, no postpurchase cognitive dissonance, and customer loyalty. In order to ensure these positive outcomes marketers must report and advertise realistic weight loss expectations, offer reassurance that the correct choice was made, and solidify a loyal relationship with us, their customers. Question 2: Weight Watchers and Jenny Craig create value through their program’s unique features and benefits. Since these programs are competing to convince a consumer to pay for their particular weight loss program they each must offer features that the consumer would find appealing and then use as a reason to purchase their program. Weight Watchers offers benefits such as diet flexibility, group support, online services, healthy lifestyle training and is available in 30 different countries. The unique feature of Weight Watchers that sets them apart from competition is their food point system. Members are given a certain amount of points they are allowed to consume in a day based on their weight, lifestyle and their desired outcome. Weight Watchers provide a portable book containing the points of almost every food imaginable and tell their clients to track their points; this allows their clients to have freedom with choosing their diet. In addition Weight Watchers also caters to men’s needs to lose weight by addressing male interests and concerns and focusing on working out. The cost for this program is $42. 95 per month ($9. 92 a week) plus normal food expenses. Jenny Craig on the other hand caters to a time-poor society that likes privacy and simplicity. Jenny Craig offers benefits such as weekly meetings with a personal adviser, pre-made meals, privacy and healthy lifestyle training. Instead of a point system, the Jenny Craig program exclusively offers their pre-made meals. With this program, clients eat Jenny Craig meals for breakfast, lunch, dinner in addition to Jenny Craig snacks and desserts. This eliminates the need to stress and worry about planning a healthy meal and tracking points. Jenny Craig too offers a male weight loss program that is formatted to better deal with a male’s food cravings and issues with portion control. To advertise this they used Jason Alexander as their spokesperson. The cost for this program is around $424 per year ($8. 14 a week) plus anywhere from $60 $80 a week for food. Question 3: In the third step of the consumer decision-making process the consumer must choose the determinant attributes that differentiate Weight Watchers from Jenny Craig and vice versa. These attributes are then applied in making the following Compensatory Purchasing Multi-Attribute Model for Buying a Weight Loss Program: Question 4: There are many factors that impact the consumers’ propensity to go on a diet, of these factors there are three categories that influence the consumer decision process: psychological factors, social factors, and situational factors. Psychological factors have a huge impact on consumers. Their motives, attitudes, perceptions, learning and lifestyles all can influence a consumer’s decision process. Determination, or the consumer’s attitude, can affect the consumer decision process through their resolution to commit to a weight loss plan, to help trim that waist line and get ourselves to an ideal weight and living overall healthier lifestyles. We desire to look like the best version of ourselves. Weight Watchers and Jenny Craig both influence us to fulfill our desire by advertising their success stories. Situational Factors influencing the consumer could be occasion. Why is the consumer trying to lose weight? Special occasions such as weddings, school reunions or even summer vacations all put a higher pressure on the consumer to display to their friends, family or significant other with the best image of our self. If you are under a limited time constraint the consumer may be influence by the weight lose plan that can give them the fastest results putting aside all other attributes. The social factors influencing the customer may come from the consumer’s family, reference groups, or culture. American culture has also become increasing aware of our citizens dietary health and wellness needs. Your reference group has a huge influence on your decision process. Based upon recommendations from friends, family, co-works, etc. we may be swayed to choose one weight loss program over another. Weight Watchers and Jenny Craig both influence the consumer in a similar way with real user testimonies, especially with stories of success by a simple recommendation of a family member or friend.

Preparing For the Sample Essay

Preparing For the Sample EssayA sample essay written for IUPUI admission exam is a helpful tool to prepare for the IUPUI RC-A Examination. While preparing for the exam, one must consider certain points when writing an essay, especially in preparation for the RC-A (Regional Qualifications Assessment Program). IUPUI offers sample essays for different topics and also offers discussion questions for the RC-A exam, which are useful for students who are already well-versed with English grammar.The first step when preparing for the sample essay is to gather information about the RC-A exam. To do this, first gather information about the local RC-A guidelines and study material. Then gather information about the subject areas of the examination, which can include science, business, hospitality, health care, education, and hospitality. While gathering information about these subject areas, students can review their learning activities and read books on the subject.In preparing for the essay, s tudents should consider their educational experiences. If a student has had a lot of formal schooling or at least went to school on a regular basis, then they will have a better chance of knowing a lot about the subject and thus be prepared when writing the essay. This also implies that a student may not know as much about the subject as they think they do. To overcome this, students should be honest about the subject.If a student does not have formal schooling or has had a lot of formal schooling, then they should also consider whether or not they can write on this topic. Students should focus on the material that they have learned. If a student has studied topics of the RC-A, they should also take this into consideration. Students should consider doing the research necessary to find and compile information on the subject matter, such as looking up reference materials and reading books on the subject matter, studying online for specific study materials, or getting access to such in formation through various sources.During the preparation process, it may help to have a regular schedule to follow. For example, a student may want to set aside a time for every week that they do some online research on the subject matter, or a set time for every month that they do some reading about the subject matter. By doing this, students will be able to see where they stand when compared to other students, and will be able to determine if they need to study more, revise more, or do extra work. Having this information available will help guide the student on where they should be to best prepare for the RC-A.Once the student is ready to write the essay, they should review what they have written before submitting it to the school. This will help them to ensure that they have everything correct, and that there are no spelling or grammatical errors. Students should also remember to check their spelling, grammar, and punctuation. This will ensure that they provide the best possible essay for the RC-A exam. It is also important to check the source material, as well as the chapter headings and tables.In addition to checking for mistakes, students should always make sure that they review their essay on a regular basis, such as once a week, and also review it every few weeks. Reviewing the essay helps to ensure that it contains all of the information that they want to put in it. Also, it is important to review and re-read the essay, and even revise the essay, when a student feels they could have added something or clarified something.As a reminder, when preparing for the RC-A Exam, it is important to remember that all essays written for the RC-A and for other exam types, including the RN to BSN, require the same amount of writing skills and knowledge. Since the language and grammar rules for each subject area is unique, and various topics require different essay topics, it is important to use the information learned while preparing for the RC-A Exam, and put it to use when writing an essay. essay for the RC-A.

Implementing the War Measures Act and sending troops into Quebec

Introduction FLQ group has existed in Canada for several years. In October, FLQ was linked in kidnapping Mr. James Cross, a British trade minister for Canada in his Westmount home, some days later; they abducted Mr. Pierre Laporte, the Quebec minister for labor. Prior to these kidnaps, the law enforcers in Quebec had collected secret information on the group’s unaccomplished activities in the region.Advertising We will write a custom essay sample on Implementing the War Measures Act and sending troops into Quebec specifically for you for only $16.05 $11/page Learn More The law enforcer’s reveals that the group was in the middle of executing a kidnap mission on Israel and American diplomatic missions in Montreal (Pike). These criminal actions associated with FLQ group suggest that if left unchecked, Quebec is likely to plunge into a lawlessness region in the country. The Prime Minister is alarmed by these criminal activities of the group. He nce, as a member of his cabinet, he has informed me to give suggestions whether the cabinet can implement War Measures Act and send troops to Quebec to thwart the organization’s criminal activities. In this memo, I outline several reasons why the Prime Minister should implement the War Measures Act so that the FLQ criminal activities can be prevented. I believe that once implemented, the Act will help restore calm, renew Canadians confidence and prevent future occurrences of similar criminal activities, not only in Quebec but also in the rest of the country. Why War Measures Act and sending troops to Quebec is justified I believe the Prime Minister should implement the War Measures Act to help restore calm and return the rule of law in Quebec province. The act is critical because it will allow the Federal government to renew the confidence of the Canadian people (Fisher). The Act, besides dealing directly with the FLQ group, it will also help repress other criminal groups in the province that are involved in lawlessness activities. Similarly, Jenish indicates that the Act will confer powers to the police and the army to search, detain and arrest individuals (leaders) commanding the terror group (Jenish). This will eventually weaken the group’s participation in terror activities and restore peace and stability in Quebec. Also, by implementing the War Measures Act, the law will prevent repeat of similar crisis in the future. Jenish claims that kidnapping diplomatic and government officials are acts of treason; it tarnishes the integrity of the host country. Besides, the criminals may utilize the gaps available in the law to commit more crime. Thus, the cabinet initiative to support Prime Minister’s direction will help deter the group from destabilizing the region in the future (Jenish).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The historical backgroun d of FLQ is rooted in its quest to have a pro-independence state. Thus, Borovoy (110) claims that at some point in Quebec history, the group wanted to make Quebec a sovereign state specifically for English speaking Canadians (Borovoy, 110). To reinforce their threats, they used violence and enhanced unlawful practices in the province. Owing to their criminal history, I believe that by implementing the War Measures Act, the province will liberate itself from the criminal activities of this group. Why the War Measures Act, and sending troops to Quebec is not a solution Despite the War Measures Act being significant in restoring peace and calm in the region, I feel its implementation by the Prime Minister will have negative impact on the population living in Quebec province. This is because the War Measures Act will inspire fear in the population. Similarly, the Act will empower the police and the army, making them target innocent people through a mistaken identity (Borovoy, 119). Thus , the War Measures Act will create more unrest leading to non -cooperation between the citizens and the authority in regard to provision of vital information. Also, Là ©vesque (167) cites that the War Measures Act is meant to be implemented when Canada is facing imminent threat or aggression from other nations. Thus, in this context, Canada is not at war with any country. Therefore, by implementing the Act, the Prime Minister will be seen as a misusing his powers as provided in the Canadian constitution (Là ©vesque, 165). It is also feared that by implementing the Act, the cabinet will be tramping on the Civil Rights of its people (Tetley, 98). This is because the War Measures Act allows police and the army to use use force when conducting search in residential places. Similarly, Vault and William (113) indicates that the Act empowers the police and the army to carry out unjustified arrests without giving explanations. Moreover, Vault and William (115) also indicate the Act gives law enforcers powers to expel or exclude individuals when suspected as members of illegal organization. Hence, the Act will be exploited by the police and the army to suppress the rights of ordinary people. Besides these arguments, Vault and William (112) also point out that the law will not distinguish the FLQ members and other innocent groups/organizations; hence, this justification will complicate its smooth application in the province. Moreover, Vault and William (109) allege that more issues will arise as a result of implementing the War Measures Act. He opines that â€Å"in tumultuous times, it is easy for a person to create speculative thoughts† (Vault and William, 109). This is done in order to gain a mileage in politics.Advertising We will write a custom essay sample on Implementing the War Measures Act and sending troops into Quebec specifically for you for only $16.05 $11/page Learn More In this case, I believe that the Canadians will view the Prime Minister benefiting from the law. Similarly, Tetley (131) points out that the Prime Minister’s government will be viewed as obstructing nationalism and quelling separatism as advocated by the FLQ in some of their demand. Conclusion The activities of FLQ need to be condemned by all peace lovers. The wicked acts they have committed such as kidnapping innocent people should not be tolerated. They should use official avenues to voice their concerns. Hence, having a hidden agenda and expressing it through acts of terror and violence is not the best way to do. As a member of the Prime Minister’s cabinet, I support the government decision of implementing War Measures Act. I believe when this Act is implemented a clear and swift action will taken against the FLQ group. The Prime minister’s government will be able to contain the group quickly before its criminal activities spread across the country. By implementing the War Measures Act in Quebec, the Feder al government will help renew the Canadian confidence in matters of their security and protection. This is because the role of the government is to protect its people. Also, the Act will confer powers to the army and police to search and detain individuals spearheading unrests in the province. This will ultimately contribute to peace and stability in the region. Moreover, the War Measures Act will prevent future repeat of similar crisis. This is because individuals and other groups will fear being caught on the wrong side of the law. Also, by assessing the group’s historical roots, we can deduce that it is linked to history of violence. This fact, therefore, reinforces the assertion that the Prime Minister should move ahead and implement the Act. If not implemented, the province will continue to witness a series of violence (Là ©vesque, 249). On the other hand, by implementing the Act, and ultimately sending troops to Quebec, the local people will live in fear. This is becau se the army and the police will use brutal approach in their attempt of flushing out FLQ members and fail to recognize the real culprits. Moreover, the Act is only meant to be implemented when Canada is facing external threat or aggression from other nations. Thus, in this context, Canada is not at war; hence, the Prime Minister will be misusing his powers while attempting to implement it. I would suggest that the Prime Minister should search for alternate strategies of containing the activities of this group rather than using the War Measures Act.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lastly, the Act will create adverse effect on the citizens of the province. This is because it will withdraw their civil rights such as right of expression, movement, speech and association among others. And when these fundamental freedoms are taken away from the people, it is likely that more people will be motivated to join this group or other groups as a way of illustrating their anger. Besides, people will view the government has unfriendly to them and possibly fail to involve actively in its activities. Works Cited Borovoy, Alan. â€Å"Rebuilding a Free Society,† in Power Corrupted: The October Crisis and the Repression of Quebec, Abraham Rotstein, ed. Toronto: New Press, 1971. Print. Fisher, Douglas. The October Crisis revisited, 2012. Web. Henderson, R David. Trudeau’s War Measures Act: A Reminiscence, 2010. Web. Jenish, D’Arcy, The October Crisis, 2012. Web. Là ©vesque, Renà ©. Memoirs, Toronto: McClelland Stewart, 1986. Print. Pike, Cynthia. The Cons equences of the War Measures Act, 2012. Web. Tetley, William, October Crisis, 1970: An Insider’s View, Montreal and Kingston: McGill-Queen’s Press – MQUP, 2007. Print. Vault, de Carole and William Johnson. The informer: confessions of an ex-terrorist, Scarborough: Fleet Books, 1982. Print. This essay on Implementing the War Measures Act and sending troops into Quebec was written and submitted by user Daisy Doyle to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.